My name is Daniel González In 1993, while still a young Biological Sciences student at the Universidad Complutense in Madrid, I had an unexpected revelation: I really did not want to pursue a career in Biology. Looking for a way to direct my steps, in an initial entrepreneurial venture in the industrial sector I obtained valuable experience to tackle the challenges involved in running a company.
A coincidence led me to the Escuela de la Vid y el Vino (Vineyards and Wine School) in Madrid, where I discovered the complexity and beauty of the wine industry.
From there, I trained as a Technical Specialist in Wine and Viticulture, complementing my training with a Master program in Sommellerie from the Madrid Chamber of Commerce, where I finished number one in my class.
In 2002, I was hired by European Cellars, a leader in wine importation in the United States. For more than two decades I played a key role in the company’s growth and consolidation, collaborating with wineries to improve their products and business strategies.
During this period, I continued to expand my training, completing a Master’s program in International Wine Commercialization and Marketing.
With a solid background and extensive experience, Compass Consulting was born, a consulting firm dedicated to guiding wineries on their paths to success. I offer customized solutions spanning from production to marketing, ensuring that each wine reaches the customer’s table with the right quality and message.
Building a strong and coherent brand.
Optimizing your production and oenological processes.
Creating and positioning high-impact products.
Giving your winery a voice with a clear message.
Expanding your market and boosting sales.
Elevating your team’s knowledge and passion.